‘Dominator’ - The Next Generation In Ventilation
- Published: Wednesday, 25 July 2018 10:48
Domus Ventilation Unleashes its Ventilation Robot
Making its debut this month is Domus Ventilation’s (formerly known as Polypipe Ventilation) unique new ‘Dominator’ robot, made almost entirely of Domus Ventilation products.
“Dominator is our latest recruit” states Stephen Smith, Sales Director of Domus Ventilation. “He’s tough and efficient at fighting crimes against ventilation. He refuses to put up with pitiful air flow rates. He gets angry at inefficient installation. And condensation gets him hot under the collar; the fire collar that forms his neck, that is!”
Thankfully, Dominator is not an actual robot but the new ‘weapon’ in Domus Ventilation’s marketing arsenal. Dominator will be used as the company’s brand mascot and will be appearing on Domus Ventilation’s website and social media channels, with special guest appearances in print and online advertising.
Whilst he may be a fictional character, Dominator has indeed been designed from Domus Ventilation products, including the Vitalis In-Line Mixed Flow Fan, SDF100 Axial Extract Fans, Bluebrain controls, Radial Ducting, award winning 90° Greenline Bends and Spotvent Extract Fans with LED Light.
“We wanted to create something that stands out in the ventilation industry and at the same time has a clear message” states Domus Product & Marketing Manager Penny Jones on the creation of Dominator. “We are committed to quality ventilation products that have been designed to work seamlessly together, just like Dominator. Our products are designed to deliver high performance and stand the test of time. Dominator reflects this. Compared to our competitor’s campaigns, he’s a breath of fresh air (pun intended!).”