Mackwell FZE Means Business In The Middle East
- Published: Wednesday, 11 January 2017 09:53
In order to support growth and to provide additional sales and technical support, emergency lighting control specialists Mackwell Electronics has established a new Middle East operation called Mackwell FZE (Free Zone Establishment).
The Headquarters of Mackwell FZE is in the United Arab Emirates, in the Emirate of Sharjah to be precise, and this is where the warehouse is also located. Day-day business is managed from our main Office in Dubai in the prestigious Prime Tower, in Business Bay. Although Mackwell has a long history of over 20 plus years successful trading in the region there has never been a local company on the ground. Business has historically been done with partners locally, exporting the products to our partners in the Middle East and they were doing all of the local selling. Our focus now is to build on this history and develop the market further, working closely with international lighting brands and to develop local N-light® Emergency partners.
Mackwell FZE will drive the business forward with local partners to provide a more focused and strategic offer in the Middle East. The new site includes a sales office, which will provide specialist customer support for the MEIA region in addition to on-site warehouse facilities that will drive quicker turnaround times and efficient shipping options. Mackwell FZE is part of a long term strategic plan to continue business expansion and supply into the MEIA region, whilst strengthening the Mackwell brand and associated supply chain.
Support from Mackwell FZE will drive further growth in an area that is witnessing an exciting and dynamic market at the forefront of many new developments, including lighting and technology. The new office will strengthen the footprint of the Mackwell brand in the Middle East region, allowing the company to strategically focus on specific areas of growth.
The Mackwell FZE team will be working closely with OEMs and distributors, whilst assisting with project specifications and providing dedicated support for customers and contributing towards the growth of the Mackwell brand throughout the Middle East.
The MEIA region is huge and encompasses many countries – this image will give you an idea of the size of the Mackwell FZE team’s territory where everything in blue is managed by them.